Why Orange?

私たちは、オレンジ色をテーマカラーとし、日々営業しております。
オレンジ色には、弊社M Collection25 創業者 安田正の思いが込められています。
『オレンジ色は、太陽の色。炎の色。生命の始まりの色。心を明るくする色。
暗いニュースが飛び交うこんな時代だからこそ、オレンジ色で街を明るく、元気に、勇気づけられる存在でいよう!美容界という“健康と美”を扱う場所だからこそ、
私たちからオレンジ色で、街を明るく照らそう!』
そんな思いを胸に、私たちはオレンジ色を毎日着ています。
We wear orange every day at work as a theme color of our company.
Why orange? There is a deep thought of our founder, Masashi Yasuda.
“Orange is the color of sun, fire, beginning of our lives and it’s a color that can make our heart bright.
Because all the news we hear has been depressing lately,
we want to be the power to make people bright and cheerful by wearing orange color!
Because our mission as beauticians is to offer health and beauty,
we want to be the light to encourage people by wearing orange color!”
That is our hope, and that is why we wear orange.


What is the Caressemoi Collection?
The Caressemoi Collection is a line of products created by founder Masashi Yasuda, reflecting over 60 years of dedication to the pursuit of health and beauty.
Formulated without preservatives or antimicrobial agents, these cosmetics are designed with a focus on gentleness.
Suitable for delicate skin, including babies and individuals with sensitive skin.
Caressemoi Collection
Five Principles
Created by the founder who pioneered the world’s first amino acid shampoo, the Caressemoi Collection is developed based on five essential principles.
Discover the concept behind the Caressemoi Collection — a philosophy shaped by over 60 years of dedication to health and beauty.
We invite you to explore these guiding principles.

1. NO
Foundation

2. NO
Preservatives

3. NO
Silicones & NO Mineral Oils

4. NO
Sunscreen

5. NO
Environmental Destruction


Addressing a wide range of physical and mental concerns.
The treatment “Masse de LaVie”, designed to soothe fatigued nerves, is offered exclusively at salons certified by the Masashi Yasuda LaVie College.
Only practitioners who have successfully passed the official examinations established by the association are authorized to perform this treatment.
More than just a pleasant experience —
discover a refreshing sensation like never before.

Environmentally Friendly Eco Cosmetics
In 2008, at the Global Environmental Summit, the Caressemoi Collection was recognized as:
“The world’s most eco-friendly product, designed with care for both the environment and the human body.”














